Myer extends 12-year media relationship with Essence
"We feel privileged to have grown a true partnership with the team at Myer over the past 12 years," Jeremy McNamara from Essence Melbourne said.
Department store Myer has appointed Essence to handle its media, 12 years after the agency was first named to the account. Myer is a “key Essence client” in Australia, the agency said, and is scaling and growing its online presence.
What you need to know:
- Myer has reappointed Essence to its media account, extending a 12year partnership.
- Essence will become EssenceMediacom in January, merging two agencies to become one with 550 people in Australia.
Department store Myer has reappointed GroupM agency Essence – soon to become EssenceMediacom – to handle its media planning and strategy, extending what has been a 12-year partnership.
The account, based out of Melbourne, includes online and offline planning and investment. Myer has been building out its online presence and growing its range and services to compete with online-only retailers, outlined in its Customer First Plan.
Aaron Achurch, Myer’s Head of Media, said in a statement: “Essence has been a critical partner to us in developing and rolling out our media buying strategy to ensure that we are communicating in the best way, across all channels, on our range and offer to our customers - and we look forward to continuing to work with them on the delivery of our future plans in this important area.”
In April, GroupM announced plans to merge Essence with sister agency MediaCom to become EssenceMediacom, due to happen in January next year. Pat Crowley will lead the new merged agency in Australia and New Zealand, which will have more than 550 people along the east coast.
