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FutureBrand Australia makes first major hire after going independent

By Press release - FutureBrand

7 September 2020 2min read

By Press release - FutureBrand

7 September 2020 2min read

FutureBrand Australia CEO Rich Curtis has announced the appointment of Stephen Barber to the newly-created role of Brand Experience Director.

Barber will be responsible for leading and growing FutureBrand’s brand experience capability for customers and employees, strengthening the connection between brand purpose and everyday experience to give brands a measurable competitive advantage. 

Stephen’s appointment is the first since FutureBrand Australia became an independent agency in July 2020.

“Brand experience is what makes brands work in practice by investing in the moments that matter to customers and employees," Curtis says.

"Stephen’s role is to connect the insights that often exist in different parts of an organisation to create and deliver connected experiences that help businesses grow.”

Barber has more than 20 years’ brand experience, including Customer Experience leadership roles at PwC and Interbrand globally, as well as Director of Digital Strategy for FutureBrand London.

Let’s go. What do you think?

By Press release - FutureBrand

7 September 2020 2min read

Market Voice

Brand, discovery, performance: How TV and digital marketing can save Christmas for retailers

Covid-19 means retail brands must adapt to survive in a consumer environment that has changed permanently. Think TV CEO Kim Portrate says TV and digital are a powerful combination – and might just save Christmas for retailers.

Go deeper 3min read

Kim Portrate

CEO, ThinkTV

ThinkTV

22 September 2020 3min read

Brand, discovery, performance: How TV and digital marketing can save Christmas for retailers

Covid-19 means retail brands must adapt to survive in a consumer environment that has changed permanently. Think TV CEO Kim Portrate says TV and digital are a powerful combination – and might just save Christmas for retailers.

Go deeper 3min read

By Kim Portrate - CEO, ThinkTV