What you need to know:

• Victorian-based Four Pillars Gin has appointed Slingshot as its new media agency.
• The indie shop will be responsible for all media strategy, planning and buying.

Four Pillars Gin has appointed indie media agency Slingshot to handle all media strategy, planning and buying, following a competitive pitch.   

The Yarra Valley-based distillery was established in 2013 and in a short time has been recognised and rewarded across the globe, recently earning the title of International Gin Producer of the Year for the second consecutive year at 2020's International Wine and Spirits Competition. 

This win for Slingshot follows a slew of other client wins including Masterpet, Endeavour Consumer Health and Ayam and caps off a strong start to 2021, with the second half of the year "clearly continuing in the same vein". 

Jemma Blanch, director of marketing, events and activations at Four Pillars added: “We intuitively have a strong sense of who our customers are but we wanted an agency that would question our assumptions and get us thinking in some fresh ways, Slingshot have definitely done that and we have really welcomed their creative thinking. We are excited about our upcoming summer campaign.”