The first test store in Victoria is trialing ready-made food, dubbed a 'grocerant', a hybrid food hall concept pioneered by international grocers.  

• Coles is also stocking its largest range of convenience food options, expanding into 450 different lines including a do-it-yourself pizza station, and fresh pasta and cheese bars. 
• Over 100 stores across Australia will be converted into versions of this convenience offering before Christmas. 
• Coles will also look to more concession partnerships with independent retailers.  
• This concerted push into convenience mirrors similar moves from Woolworths, Caltex and David Jones.