Fabulate has introduced SparQ 2.0, an advanced AI suite aimed at revolutionising creator marketing. This new suite comprises five tools: Lens, Compliance Check, Echo, Quality Control, and Scout. The launch is intended to provide marketers with deeper insights into influencer campaign performance, facilitating smarter and faster decision-making without necessitating data expertise.

The SparQ 2.0 suite is designed to enhance creator search, campaign performance analysis, trend monitoring, and compliance automation. This follows the original SparQ 1.0 suite, launched nearly a year ago, which focused on brand safety and redefining brand-creator collaborations.

Research from Influencer Marketing Hub 2024 indicates that over 53% of brands struggle to attribute success to influencer campaigns, and 78% lack automation systems for data interpretation. SparQ 2.0 aims to address these challenges.

SparQ AI Creator Search allows users to find creators by describing their needs in plain language or uploading images. The search results can be refined using filters such as demographics and engagement. SparQ Lens functions as an AI analytics assistant, providing personalised insights and visualisations based on natural-language queries.

SparQ Compliance Check ensures influencer content meets regulatory standards and brand guidelines, particularly for industries with high compliance needs. SparQ Echo identifies relevant trends, sounds, and formats on platforms like TikTok for brands. SparQ Scout offers a comprehensive analysis of a brand's social presence, including competitor profiles and share of voice.

Nathan Powell, Chief Product and Strategy Officer at Fabulate, stated, "Last year was a huge success for us with the launch of SparQ 1.0, which has redefined how brands work with creators while ensuring brand safety." He added, "SparQ 2.0 marks the next chapter, where AI doesn’t just support creator campaigns, it actively drives them forward with insight, speed and precision, in a way that stands alongside other major media channels."

Powell also commented, "SparQ 2.0 is the natural extension of the journey we have been on with the integration of AI into our platform."

Toby Kennett, CEO at Fabulate, remarked, "This isn’t just an upgrade, it’s a redefinition of how brands run creator campaigns."

Sachin Singh, Co-Founder and CTO at Fabulate, noted, "With SparQ 2.0, we wanted to make creator marketing as intuitive as it should be. The technology disappears into the background, so what brands experience is speed, safety and simplicity—and the freedom to focus entirely on creativity."