Tasman Holiday Parks has launched a complete brand refresh under the tagline 'Turn Up The Real' to promote its network of 40 parks across Australia and New Zealand.

The brand refresh encompasses a campaign rollout across various channels, including large-format out-of-home, mass transit, BVOD, streaming, social, digital, and audio platforms, plus a new TVC, an updated website.

The new brand identity will be embedded into both guest-facing experiences and behind-the-scenes operations.

Tasman Holiday Parks CEO, Nikki Milne said, "The magic of holiday parks isn’t found in perfection. It’s in burnt marshmallows over a campfire, first bike rides, late-night games of spotlight, and lifelong friendships. It’s about finding joy in life’s unfiltered moments. That’s not only what we offer, it’s who we are.

"Holiday parks aren’t what they used to be, and they’re not just an alternative to hotels. Behind every boom gate is a world of connection and joy that you just don’t get in a hotel room. With this brand refresh, we’re setting the stage for Tasman’s next chapter, one that continues to grow, innovate, and welcome guests with a spirit of realness and adventure," she said.