Customer engagement solution provider, Pendula, has appointed Matty Sirois as its new Marketing Director. The move comes as part of Pendula's strategy for rapid expansion and growth in the Australia-New Zealand (ANZ) and UK regions.

Sirois brings over a decade of experience in the digital marketing and startup space. His previous roles include Head of Marketing at Atomic.io and a position at CompliSpace. At Atomic.io, Sirois worked on in-app customer engagement for brands such as ANZ, Westpac, and Movember. At CompliSpace, he expanded the company's Australian market presence and spearheaded its global outreach as part of its acquisition into Ideagen.

"We’re thrilled to welcome Matty into this new role at Pendula," said CEO of Pendula, Alex Colvin. "His depth of experience and strategic knowledge in digital marketing will undoubtedly accelerate our growth and innovation in customer engagement. We are excited to see his leadership translate into continued success for Pendula and our customers."

"Today's martech landscape is a busy space, and brands are competing for value customer attention. I'm excited to lead Pendula’s marketing efforts and build on the strong foundation already in place," said Sirois.

Founded in 2017, Pendula provides customer engagement solutions to brands such as Shippit, University of London, Origin Energy, and Amaysim.