Deloitte Digital nabs Paige Prettyman as Melbourne Creative MD
After almost two years leading Special Group Melbourne, Paige Prettyman has joined Nick Garrett, Dan Wright and Ahmad Salim at Deloitte Digital’s Creative team as Melbourne MD.
What you need to know:
- Paige Prettyman has joined Deloitte Creative, the creative arm of Deloitte Digital, as its Melbourne Managing Director.
- She leaves her job as MD of Special Group Melbourne and starts in May.
Deloitte Digital has named Paige Prettyman as the Managing Director of its Creative business in Melbourne. She starts in May.
Prettyman has been the MD of Special Group in Melbourne, and has previously worked at Clemenger BBDO, George Patterson Y&R and Marketforce. During her time at Special Group, the agency’s Melbourne team grew from two to 40 people and won the ANZ and Bonds pitches.
"With Paige, we’re getting one of the most accomplished creative business leaders in the country," Adrian Mills, Deloitte Digital Creative partner, said.
“I’ve known Paige for a long time and loved working with her at Clemenger BBDO,” Deloitte Digital Creative partner Nick Garrett said.
Prettyman said the new role was the right opportunity for her.
Deloitte Digital is now a 1,000-person strong digital and creative agency in Australia, with another 1,000 people in Mumbai and Manilla.
Building mental availability in audio has never been more challenging. Once-traditional radio businesses are now competing with video, streaming and social media content – but audio has some powerful strengths in that battle. As NOVA Entertainment’s Adam Johnson writes, the ‘Place’ in McCarthy’s ‘Four Ps’ is key with quality content and ubiquitous access –physical availability – driving marketers’ goals through audio.
Patagonia’s repairs, New Balance’s leather leading as consumers’ vote with wallets for future value – conscience and commerce key
What can Benjamin Franklin, the ‘Green Revolution’ and consumer purpose teach us about future value? A lot, writes VMLY&R’s Troy Nicoll. In the third instalment of VMLY&R’s value series, he says brands that move last will be remembered – negatively. And those that understand ‘value’ as being a holistic, long-term relationship with consumers – like Patagonia and New Balance – will help reimagine marketing thinking. People are already voting with their wallets out of principle, identity, and survival.
There’s an unfair image of Millennials out there that paints them as poor financial managers, economics journalist Jess Irvine says. But they’re hungrier for information and advice than any generation before them. Despite this, a new survey from Nine has found that they’re becoming less sure of themselves. And with more than seven million Australians aged 18 to 39 set to inherit $320,000 each over the next 20 years – that’s $3.5 trillion in total – the brands that share smart information that doesn’t oversimplify things can help these Millennials – and themselves.