Digital Minds Group has appointed Wojtek Opalinski to the independent media agency's Performance Media Division.

Opalinski brings extensive experience in performance marketing to the role, having begun his career in the UK. Prior to joining Digital Minds Group, he worked with Mindshare WW in London before relocating to Australia.

Opalinski's expertise spans marketing measurement, performance-driven strategies, media mix modelling (MMM), attribution, and uplift modelling across digital channels. His appointment is part of Digital Minds Group's current phase of rapid hiring and expansion this quarter.

General Manager of Digital Minds Group, Lija Wilson, said: “It’s been fantastic to recruit Wojtek into our Performance Media division. His innovative approaches to servicing our clients with deep and complex data sets both locally and internationally, has been a great addition to our Australian agency team. We’re thrilled to welcome him into Digital Minds Group.”