Howatson+Company has been reappointed as UNSW Sydney's media, creative and production agency partner following a competitive procurement process.

Initially appointed for media services in 2022, the full-service agency expanded its role to include creative and production services in 2023. The partnership aims to support UNSW Sydney, a global Australian university ranked among the top 20 universities worldwide, in achieving its strategic objectives.

Executive Director of Marketing & Digital Experience at UNSW, Sofia Lloyd-Jones, said: "Howatson+Company are highly valued partners, working alongside our team to deliver tangible impact for UNSW. Their sector knowledge and future-focused approach to data and innovation has been invaluable to UNSW."

The university concluded the year with results that exceeded their targets for both domestic and international student enrolments. This success is attributed in part to the brand platform 'Progress for All', launched last year, which focuses on societal change, education access, clean energy, and healthcare innovations.

CEO of Howatson+Company, Chris Howatson, said: "It’s a privilege to continue our partnership with UNSW. Sofia and the team are driving an ambitious strategy and we cherish our role in bringing it to life in comms."

The partnership has reportedly yielded significant results across Australia and the Asia Pacific region. Chief Media Officer at Howatson+Company, Sasha Smith, said: "We’re incredibly proud of the results we’ve achieved across Australia and Asia Pacific with the UNSW team and are excited by what the future holds in this next chapter of our partnership."