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Intelligence Briefs

An indie agency 'back into the groove'

Industry Contributor

Nick Behr, CEO
Kaimera

8 July 2020

Being forced to work from home due to COVID-19 created challenges for our agency and our team, but it also reaffirmed our belief that the workplace is a critical hub for social interaction, togetherness and creativity.

When reflecting on the challenges and successes during this time (now that we’re back to the office full-time), we found they were less operational and more human. Our values and purpose have been reignited, and our desire to come together to share ideas and strengthen social bonds has never been greater.

My Takeout

It’s one thing to say your business is agile, but there’s nothing like a pandemic to reveal chinks in the armour. Our agility ensured we could respond quickly to the practical needs of our team and our clients, thanks to cloud-based technology. What became clear immediately is that we can work effectively from home without missing a beat but, factors like anxiety and social isolation were key ‘human’ challenges that we needed to address when supporting our team.

Our priority was keeping our team employed and being open and honest at every step. While the uncertainty for both our clients and the market generally increased stress levels, for us as business owners and for all team members, we leant on our core values of trust and transparency and gave our team more information and total disclosure. As a result, the character of our team was revealed: I’m proud to say they worked incredibly hard, even on reduced salaries, and all made sacrifices for their team-mates and the business.

There’s no denying the pandemic has had a devastating effect on the industry and businesses across the board, and we’ve felt the impact. However, we have chosen to zig when others zag and moved into a new office that comfortably accommodates our growing team. This, coupled with the latest Media I Survey results - where we were top five in the Net Promoter Score – has reignited our purpose and passion for what we do.

Let’s go. What do you think?

Industry Contributor

Nick Behr, CEO
Kaimera

Nick is the founder & CEO of independent full-service media agency, Kaimera. Over the course of his 20-year career, he has successfully launched and led agencies in both Australia and the UK, operating as part of some of the world’s largest holding groups. His proven track record of building commercially and culturally-successful agencies has continued at Kaimera, with the growing agency now working with clients including Yalumba, Knight Frank, Intrepid Travel, and amaysim.