What you need to know:

• Former Havas Worldwide MD Alex Carr and M&C Saatchi S&E ECD Jon Kelly have created their own consultancy, Queen Charles.
• A Sydney-based brand and experience consultancy, and parallel production unit, the duo say they’ve been flat out since they started in August last year.

Former BWM Dentsu and Havas Worldwide Managing Director Alex Carr has joined Jon Kelly, former M&C Saatchi Sport & Entertainment Executive Creative Director, to create a new consultancy business, Queen Charles.

Queen Charles quietly launched in August last year as a brand and experience consultancy, based in Sydney. There’s also a production unit, Queen Charles Productions.

“Jon and I started this business with a common frustration,” Carr said in a statement.

“A strengthening sales led culture of instant results has challenged the vital role of brand and threatened to stymie its effectiveness. We, maybe foolishly, aim to reverse this and create a shift in behaviour where businesses put as much value on brand, creativity and marketing as they do on operations and technology.”