Cartology and Region Group have announced an extension of their partnership, which will see Cartology continue its role in installing, managing, and operating digital screen networks within Region Group centres.

The expansion includes the addition of 26 new small-format screens, bringing the total number of such screens in Region Group centres to over 320.

Region Group's portfolio features more than 2,000 specialty tenants and is anchored by major retailers such as Woolworths and Coles. This positions the partnership to leverage significant foot traffic and shopper engagement opportunities.

Cartology's nationwide network already boasts 3,400 screens. The partnership aims to provide brands with a platform to connect with both regional and metropolitan shoppers across Australia, enhancing their ability to reach diverse consumer demographics.

Greg Power, Cartology’s Head of Commercial Partnerships (ROOH) stated, "We are incredibly pleased to extend our successful partnership with Region Group, which contributes greatly to our network of over 3,400 screens nationwide."

"Through Cartology’s deep understanding of customers, our Retail Out of Home network goes from strength-to- strength, giving brands the scale and targeted reach to connect with high-frequency shoppers, delivering impactful interactions, everyday," he said.

Region Group’s Partnerships Manager, Mircina Mayas added, "Our long-standing partnership with Cartology is built on a shared vision for creating exceptional customer experiences. Through our retail partnerships, we deliver more connected and valuable shopping experiences across Australia."

This announcement follows Cartology's recent partnership extension with Haben into Westpoint Shopping Centre, indicating a continued focus on expanding their ROOH footprint.