Canberra-based brand and workforce consultancy, Brand Rebellion, has expanded its leadership team with the appointment of Jason Perelson as partner, human experience.

Perelson joins the leadership team alongside founder, managing director, and partner, brand, Bryden Campbell, as well as partner, workforce strategy, David Campbell.

"We couldn’t be more excited to welcome Jason Perelson as our Partner; Human Experience. This is a natural step forward for us. His expertise and vision align perfectly with Brand Rebellion’s mission to create deeper connections between brands and their people. Together, we’re not just enhancing the value we deliver, we’re setting a bold strategic direction for the future of Brand Rebellion," said Bryden Campbell.

Perelson brings over 25 years of experience in storytelling and creativity to influence behaviour, build team cultures, and drive positive organisational change. His appointment aims to bridge the gap between how brands are experienced by employees and customers, aligning brand values with employee culture.

Perelson has advised senior leaders in the Australian government and private sector, and has experience shaping award-winning creative businesses.

"Brand Rebellion is exactly the kind of indie agency the world needs right now. They understand the profound connection between people, businesses, teams, and the experiences they deliver. Humanity is at the core of everything they do, and that’s something truly special. I’m thrilled to join this journey as the team drives big, exciting changes that are bound to make lives better. Who wouldn’t want to be a part of that?" Perelson commented on his new role.

Brand Rebellion is focused on creating deeper connections between brands and their people. The consultancy aims to strengthen both internal and external brand connections through a focus on human experience.