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McDonald's campaign,
Nostalgia in a bundle,
Summer fun begins.
McDonald's Australia brings its original squad 'Down Under' in new campaign
McDonald's Australia has partnered with DDB Sydney to revive four iconic McDonaldland characters for its latest summer campaign, 'Squad Down Under'.
The campaign is centred around the brand's 24/25 summer platform, 'Macca's run?' and features Birdie, Hamburglar, Office Big Mac, and Grimace.
The campaign includes 60, 30, 15, and six-second spots that will run across TV and online video, supported by social and in-restaurant communications. The campaign promotes a new limited-time 'Squad Down Under Bundle' for 4' meal, which includes two McOz burgers, two classic burgers, four medium Vegemite Shaker Fries, four medium drinks, and a bonus bucket hat with every purchase.
"There's so much love and nostalgia out there for the OG McDonaldland characters. This campaign taps into that love and includes an exciting meal that groups of friends can enjoy together this summer. Plus, it includes a bonus bucket hat - what's not to love?" said McDonald's Marketing Director, Amanda Nakad.
The campaign is set to the iconic Run DMC track 'It's Like That' and will run until February 11, alongside the 'Macca's run?' summer phase two campaign.
"We had a lot of fun making this, with a pretty awesome squad of people who brought it all to life. And who knew Grimace could hoop?!" said DDB Sydney Chief Creative Officer, Matt Chandler.