Aussie Broadband partnered with experiential agency INVNT to launch an activation at this year's Sydney Royal Easter Show this year, following the success of the agency's work on the brand's 'The Big Aussie Backyard' experience at SXSW Sydney.

The latest activation, titled 'Wi-Fi Slam – Bang on Broadband', occupied a 36-square-metre area at the show. It featured a custom-built strength tester game, the Aussie Broadband Wi-Fi Slam, where participants used a giant hammer to test both their strength and the signal power of Aussie Broadband.

The activation aimed to communicate Aussie Broadband's values of fast and reliable connectivity, with a local touch. Over the course of 12 days, the activation attracted 10,937 visitors who engaged with the experience. According to reports, the activation generated high traffic, quality leads, and measurable buzz.

Marketing Manager at Aussie Broadband, Matthew Terry, said: "At an event as big and busy as the Sydney Royal Easter Show, we knew we had to do something bold to stand out and make a real impact. We wanted to bring value to every visitor’s day with something fun, memorable, and uniquely us—while also sharing what we stand for as a brand. The activation cut through the noise, sparked genuine engagement, and brought our brand promise to life in a bold and unexpected way."

Managing Director APAC at INVNT, Laura Roberts, said: "Live activations offer a unique opportunity to bring brand values to life in unforgettable ways. The ‘Wi-Fi Slam’ was all about aligning Aussie Broadband’s commitment to forward-thinking tech and grassroots values with an experience that was cheeky, engaging, and immediately communicated the promise of powerful, reliable broadband. We’re incredibly proud of how it performed."