DoubleVerify (DV) has introduced a new AI-powered pre-bid control solution to enhance brand safety and suitability protections for advertisers using Google's Search Partner Network (SPN).

Google's SPN is designed to help brands expand their advertising reach by placing ads across various non-Google third-party websites. The newly launched solution by DoubleVerify is intended to safeguard brand equity, improve media quality, and maximise advertising return on investment (ROI).

The core of this solution is DV's Universal Content Intelligence classification engine. This engine is capable of analysing multiple content elements, including video, image, audio, speech, and text, to ensure comprehensive content classification. This technology is expected to provide advertisers with a more detailed understanding of the content their ads are placed alongside, thereby enhancing brand safety measures.

Executive Vice President of Business Development at DoubleVerify, Steven Woolway, said: "As advertisers seek greater performance and transparency across every digital channel, our mission is to provide scalable solutions that uphold brand reputation and improve performance... With this launch, DV is extending our industry-leading protections to an important piece of Google’s ecosystem—empowering advertisers to make smarter, safer, and more efficient media investments."