IAB Australia is calling for speaker submissions for its upcoming MeasureUp 2025 event scheduled for 10th September. Focused on media measurement and marketing science, the event will be held at the NSW Teachers Federation Conference Centre in Surry Hills.

Now in its ninth year, MeasureUp 2025 aims to address key issues surrounding measurable outcomes, efficiency, and brand equity. The event will delve into themes such as cross-channel measurement, incrementality, and evolving measurement frameworks.

Interested parties are invited to submit proposals for presentations, panel discussions, debates, and workshops. The deadline for submissions is 13th June 2025. Submissions must include unique data, consumer insights, or results on ad effectiveness, and should not have been previously presented.

Topics of interest for MeasureUp 2025 include macroeconomic impacts, the role of AI in measurement, first-party data strategies, and innovative uses of media currency data. All submissions will undergo a review process conducted by IAB Australia's Research Director, CEO, and selected members of the IAB Audience Measurement Council and Ad Effectiveness Council.

IAB Australia Research Director, Natalie Stanbury, said: "Our industry faces a multitude of challenges from ongoing signal loss, boardroom level scrutiny of advertising investment effectiveness, as well as data privacy, regulatory compliance, and economic challenges. MeasureUp will provide an opportunity to unite and help map a path forward for marketers to address these issues and more."

Early bird tickets for the MeasureUp 2025 event are available until 30th June 2025, offering attendees an opportunity to secure their participation at a reduced rate.

IAB Australia is an independent industry association with nearly 9,000 members worldwide, dedicated to advancing the digital advertising industry. The MeasureUp event continues to be a pivotal platform for discussing and exploring the latest trends and challenges in media measurement and marketing science.