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TheDailyTelegraph

National Agenda

Myer lures customers with “nightclub” shopping

Myer will turn up the music and turn the lights down to “bring energy and first-class service” back to late-night shopping

  • Australian Retailers Association executive director Russell Zimmerman said the once-popular Thursday night shopping had gone “soft” in NSW. 
  • Retailers need to “look for that touch point that is different and unique and will excite the customers.” 

Takeout

Challenging economic and industry conditions mean that retailers and brands need to get creative when it comes to attracting customers back to bricks-and-mortar outlets. Myer’s “nightclub” initiative recognises customer desire for experiences, not simply products (which can be found more cheaply and more conveniently online, in many cases)  

Source: The Daily Telegraph - Myer brings nightclub to customers