Bank Australia appoints Common Ventures as creative agency
Bank Australia has appointed Common Ventures as its creative agency of record, following a competitive pitch.
Common Ventures will lead the bank’s campaign strategy through all communication channels and be responsible for all creative output for the brand.
Known as the bank with “clean money”, Bank Australia does not loan to industries that do harm, such as fossil fuels, live animal exports and gambling.
It is the first bank in Australia to have its deposit and home lending products certified 'responsible' by the Responsible Investment Association of Australasia, and through its Impact Fund, directs 4% of after-tax profits to projects that help people and the planet.
Bank Australia Head of Marketing, Nicole Hunter said Common Ventures’ strategic thinking, common goals and creativity were a stand-out in the pitch.
“The Common Ventures team demonstrated they have the right balance of head and heart to be the ideal creative partner for Bank Australia. We are thrilled to be working with Common Ventures to inspire even more Australians to use money as a force for good,” she said.