iD Collective has added three new clients to its portfolio: 789 Korean BBQ, Primary Lingerette, and The Cake Club. The agency will provide tailored public relations strategies to enhance the visibility and reach of these brands across various sectors.

Primary Lingerette is a brand dedicated to reshaping the lingerie experience with a focus on elevated essentials and intentional design. The brand aims to cater to women at different life stages. iD Collective will manage a public relations retainer for Primary Lingerette, with the objective of building brand awareness and driving media coverage across fashion, lifestyle, and wellness publications.

789 Korean BBQ, a new dining destination from TS Group, is located on Bourke Street in Melbourne. This follows the debut of YX Hot Pot earlier this year. iD Collective will execute a strategic, multi-channel program for 789 Korean BBQ. The program will include brand positioning, media outreach, and influencer partnerships to establish the restaurant's presence in the competitive Melbourne dining scene.

The Cake Club, situated in Armadale, Melbourne, is a boutique bakery known for its handcrafted cakes and sweet treats. The bakery is the creation of home bakers Liv and Kendyll. iD Collective will support The Cake Club with a strategic public relations campaign. The campaign aims to elevate the bakery's profile in Melbourne's food and lifestyle media through targeted media outreach and influencer engagement.

"We’re incredibly excited to be partnering with Primary, The Cake Club, and 789 Korean BBQ," Amanda Booth, Executive Director of iD Collective, said. "Our team brings a wealth of experience and strong relationships across fashion, food, and hospitality sectors, allowing us to craft tailored strategies that drive measurable impact. Each of these brands represents something truly special, and we’re excited to amplify their stories through meaningful, results-driven campaigns."