Netflix, Wesfarmers One Media, and others have joined the Interactive Advertising Bureau (IAB) Australia as part of a new cohort of 16 members. This expansion includes a diverse range of brands, agencies, platforms, and adtech organisations.

The new members joining the IAB Australia roster are Ebiquity, Mortar AI, ND Agency, Strike Social, TopSort, Vantage, Thorndyke, Gain Theory, Bonfire, Media Merchants, Dynata, Audio Stack, and LinkedIn. These entities will participate in IAB Australia's activities through Councils and Working Groups or as general members.

IAB Australia is focused on setting Australian-specific standards and guidelines, driving education initiatives, and developing key industry resources. The organisation supports sustainable and diverse investment in digital advertising across all platforms in Australia. It aims to demonstrate the effectiveness of digital advertising in achieving business objectives.

"Each new member brings a unique perspective to how digital advertising can evolve responsibly and drive growth in Australia," Gai Le Roy, CEO of IAB Australia, commented. "From streaming and retail media to data and measurement, the strength of the IAB community lies in bringing these diverse players together to solve real-world challenges and build smarter, more accountable practices."

The IAB is an independent industry association with nearly 9,000 members globally. In Australia, over 300 industry leaders contribute to the IAB Council and Working Groups, offering their expertise to guide the organisation's initiatives.