What you need to know:

• CX Lavender has won Australian Cancer Research Foundation's digital business
• Will overhaul strategy to drive funding

The Australian Cancer Research Foundation (ACRF) has selected creative and technology agency CX Lavender to upgrade its digital marketing, enabling the not-for-profit to put more resources into cancer research.

CX Lavender has won the Australian Cancer Research Foundation digital account and will manage its digital and website activity. Working together, ACRF and CX Lavender are looking to transform the digital strategy for the foundation with a focus on improving the donor experience.

The ultimate aim is to enable the charity to put more money into cancer research.