Ovolo Hotels unveils new brand positioning
Ovolo Hotels has created a new brand identity and campaign focusing on its "all-in-one" destination offering, called 'Wonder. Full'.
Aimed at capturing moments of wonder, inspired interiors and delightful details, a fresh approach to art direction was developed to support the idea of ‘Wonder. Full.’ and to better convey each hotel’s unique character and offering.
Further enriching the brand and referencing Ovolo’s unconventional nature, guests will be meeting ‘Curios’ at every turn – Ovolo’s collection of rare, unusual or intriguing objects with the power to spark imagination or prompt a smile in the mind.
Wonder. Full. has come to life across a suite of key guest touchpoints, covering everything from hotel key cards to print advertisements, in-room ‘loot bags’, website to social media assets and beyond. And a set of ‘Rules for Rule-Breakers’ guidelines ensures Ovolo have the right tools to bring the identity to market.
“Wonder. Full. not only demonstrates the alignment with of Ovolo’s hotel experience but also our commitment to continually innovate and create an enhanced customer experience,” said Stephen Howard, Group Director of Marketing, Ovolo Hotels. “Each unique, Ovolo hotels are famous for delivering consistently rich experiences to our guests. So, the idea of celebrating a place full of wonder was an obvious inspiration and insight to inform the brand evolution.”