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TV ad spend decline steepens

By Press release - ThinkTV

9 February 2020 1min read

Free TV

By Press release - ThinkTV

9 February 2020 1min read

TV ad spend across all regions and formats was down 5.9 per cent to $1.95bn for the first half of financial year 2020, according to ThinkTV. The 12 months to December 2019 witnessed a 4.8 per cent drop to $3.86bn.

ThinkTV CEO Kim Portrate said the decline reflects the broader economy.

BVOD across 7Plus, 9Now, 10 Play, Kayo and Foxtel Now, recorded a 42.8 per cent revenue increase the six months to December 31, 2019, according to the industry body, which Portrate said was noteworthy given the economic challenges faced by all ad media.

For the 12 months to December 2019. BVOD revenues increased 38.9 per cent.

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By Press release - ThinkTV

9 February 2020 1min read

Market Voice

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

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Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

By Guy Burbidge, Managing Director - Val Morgan Cinema