TV ad spend decline steepens
TV ad spend across all regions and formats was down 5.9 per cent to $1.95bn for the first half of financial year 2020, according to ThinkTV. The 12 months to December 2019 witnessed a 4.8 per cent drop to $3.86bn.
ThinkTV CEO Kim Portrate said the decline reflects the broader economy.
BVOD across 7Plus, 9Now, 10 Play, Kayo and Foxtel Now, recorded a 42.8 per cent revenue increase the six months to December 31, 2019, according to the industry body, which Portrate said was noteworthy given the economic challenges faced by all ad media.
For the 12 months to December 2019. BVOD revenues increased 38.9 per cent.