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News 10 Feb 2020 - 1 min read

TV ad spend decline steepens

By Press release - ThinkTV
Free TV

MiQ's Jason Scott: “We’re in a smaller market, with a lesser number of major publishers; the onus needs to be on everyone to continue to follow best practice and take learnings from what goes on internationally.”

TV ad spend across all regions and formats was down 5.9 per cent to $1.95bn for the first half of financial year 2020, according to ThinkTV. The 12 months to December 2019 witnessed a 4.8 per cent drop to $3.86bn.

ThinkTV CEO Kim Portrate said the decline reflects the broader economy.

BVOD across 7Plus, 9Now, 10 Play, Kayo and Foxtel Now, recorded a 42.8 per cent revenue increase the six months to December 31, 2019, according to the industry body, which Portrate said was noteworthy given the economic challenges faced by all ad media.

For the 12 months to December 2019. BVOD revenues increased 38.9 per cent.

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