What you need to know:

• Just Better Care has named MediaSmiths to its media account.
• The contract begins from June 1.

Just Better Care, one of Australia’s largest accredited providers of in-home aged care and disability support, has appointed indie agency MediaSmiths to its media account.

MediaSmiths will manage both digital and offline media for the Just Better Care brand, as well as supporting the brand’s regional presence.

The company is part of the US-based Caring Brands International, which provides support services to 200,000 people every year.

“We recently undertook a shortlisting and competitive pitch process with independent media agencies for our ongoing media buying and media management,” Ryan McMahon, Just Better Care Australia’s Marketing Manager, said. “[We] were excited with the fresh thinking that the MediaSmiths team demonstrated, outshining the other pitch presentations.”

Angela Smith, MediaSmiths Managing Director, said: “We are thrilled to be partnering with this incredible organisation that supports the needs of our most vulnerable Australians.”

The agency has recently won the Australian Dental Association, Ray White Real Estate Paddington and Woollahra, and Odoo.

The appointment is effective from June 1.