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News 10 Jun 2022 - 2 min read

Kiranpreet Kaur made Managing Director at Archibald Williams

By Staff writer

Founders Stuart Archibald and Bram Williams have promoted Kiranpreet Kaur to Managing Director of Archibald Williams. 

What you need to know:

  • Kiranpreet Kaur to lead Sydney-based shop set up in 2012 by Stuart Archibald and Bram Williams.
  • A strategist, Kaur is now leading the agency she re-joined in 2020.

Founders Stuart Archibald and Bram Williams have promoted Kiranpreet Kaur to Managing Director of Archibald Williams.

Kaur, previously head of Client & Strategic Services, re-joined the agency in 2020 after previously joining the agency in 2016.

A Canadian by birth, Kaur has spent most of her career in Australia, and largely with independent agencies. At Archibald Williams, she has been at the forefront of market-first strategies and campaigns for clients including Citibank, Cancer Council and more.

“Anyone who works with Kiran will say she helps drive their motivation at work, no matter their role. You don’t have to be her direct report to feel like you’re part of her team. Big picture thinking isn’t just a cliché with her – it’s practical. And of course, it helps that strategy is in her DNA,” said Stuart Archibald.

“Kiran’s mastery is of balance – between empathy and discipline in her leadership, or between BAU and growth. She also easily manages the balance between old and new – respecting the wisdom of long-term experience, while being open-minded to the needs, technologies and culture of new generations. She’s perfect for this position and for the future of the agency,” added Bram Williams.

“Archibald Williams has been my second family and the place where I fell in love with strategy. The opportunity to be able to play a role in the future of the agency – from business to culture to our outputs for clients – is incredibly rewarding and energising. I’m grateful to Stu and Bram for always having given me a seat at the table and hearing me out, and for their trust in me for this opportunity. Big things are coming, and I can’t wait to grow with this shop!” Kaur said.

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