Network 10's catch-up service 10Play touts biggest year to date, with double digital year-on-year revenue growth
Network 10’s broadcast video on-demand (BVOD) platform, 10 Play, has revealed it is having its biggest year ever achieving significant audience milestones including:
- A 29% lift in minutes viewed across the year-to-date.
- A 23% increase in monthly unique viewers year-to-date.
- Its biggest three weeks ever.
- Six of the top 15 commercial series on BVOD in 2020 including MasterChef Australia, Australian Survivor, Bachelor In Paradise, Neighbours, The Bold And The Beautiful and I’m A Celebrity…Get Me Out Of Here!.
“As audiences continue to look to complement their linear viewing with a premium digital experience, we will continue to look for new and innovative ways to meet this need. We have a lot of fantastic plans ready to share over the coming months," Network 10’s General Manager – Digital, Liz Baldwin says.
Since May 2019, 10 Play has achieved, on average, double digital year-on-year revenue growth every month.
In May, 10 Play launched a new advertiser and consumer experience on Telstra TV which included a new Premium Pause advertising product. In the last month, new advertisers including Volvo and Drakes Supermarkets have partnered with 10 Play on the premium product. They join eBay, Mitsubishi and Dell who were announced at launch.
The new product offers brands a "high-impact engagement" opportunity, beyond mid and pre-rolls, in non-intrusive environments.
“The incredible work that Liz and her team have put in to improve and re-shape the 10 Play platform across all devices to such success has certainly been noticed by brands and advertisers. We’ve received such great feedback on the content available, the experience and the ad opportunities," Network 10’s Digital Sales Director, Sophie Hicks Lloyd says.
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