Nine’s annual Upfront presentation is going virtual for the first time.

As Australia’s largest locally owned media company, Nine will use its virtual 2021 Upfront showcase to illustrate the way it works with partners in the short, medium and long term as society and business finds a way through the COVID-19 health and economic impacts.

“These are extraordinary times and we have made the decision to connect with our advertisers earlier,” said Michael Stephenson, Nine’s Chief Sales Officer.

“We believe that now is the right time to speak to our partners not just about their 2021 plans but also about the opportunities that exist that exist today to help brand grow their business as we head towards Christmas.

Nine’s 2021 Upfront will be delivered on September 16 with a one-hour virtual presentation outlining its vision for 2021, detailing how the group is positioned to help brands deliver better business results. Announcements on the day will span content, technology/data and partnerships.