Xandr signs video deals with Nine, Seven, 10, SBS and Foxtel
Xandr says its Prebid Server Premium solution, video taxonomy, and a holistic approach to identity have been important factors in its growth.
More than 7 million Australians watch streaming content every day. Xandr says its premium video marketplace, which can now access inventory at all major commercial broadcasters, is set for high growth.
What you need to know:
- Xandr has grown its premium video marketplace by signing agreements with Australia’s major commercial broadcasters: Nine, Seven, 10, SBS and Foxtel Media.
- The AT&Towned ad company says it is placed to capture growth in the CTV and BVOD market.
Xandr, the AT&T-owned advertising technology company, says its video marketplace can now access inventory across all of Australia’s major commercial broadcasters.
With Connected TV (CTV) and Broadcast Video on Demand (BVOD) consumption growing rapidly each year – more than 7 million Australians watch streaming content on a device every day, Xandr has signed agreements with Nine Entertainment Co., Seven Network, 10 ViacomCBS, SBS and Foxtel Media.
Larger and smaller advertisers have been experimenting with CTV, with some high-end real estate agents using micro-targeted ads to sell houses in Melbourne.
“We are focused on improving the CTV experience for advertisers, content owners and consumers,” Mark Serhan, Senior Account Director at Xandr, said.
