Adobe has introduced a new suite of AI agents designed to transform B2B marketing and sales workflows. The AI agents are powered by the Adobe Experience Platform Agent Orchestrator and are intended to simplify complex buying cycles while delivering personalised engagement across multiple channels.

The Audience Agent is designed to help businesses identify high-value buying groups and target key decision makers. It utilises first-party data and CRM insights to achieve this goal. The Journey Agent, another component of the suite, focuses on building and optimising customer journeys across email, web, and mobile channels.

Additionally, the Data Insights Agent offers conversational, cross-channel analytics for marketing, sales, and product teams. This agent aims to provide actionable insights that can inform decision-making processes across these departments.

Adobe has also announced upcoming features, including the Account Qualification Agent and Brand Concierge. These features are expected to enhance prospect research and AI-driven product discovery experiences, although specific details on their functionalities have not been disclosed.

Cisco is among the leading brands already utilising Adobe's AI agents to enhance account engagement and pipeline performance. Brett Rafuse, vice president of demand marketing at Cisco said, "We have been longtime users of Adobe Experience Cloud, where applications such as Journey Optimizer B2B Edition are enabling us to personalize customer experiences and drive pipeline for the business. Adobe’s AI agents will be another unlock for our organization. By shortening the time it takes to identify key decision makers and orchestrate compelling cross-channel journeys, we can boost account engagement and accelerate deal closure."

The AI agents are now generally available across Adobe Journey Optimizer B2B Edition and Customer Journey Analytics B2B Edition.