Kayo Sports has launched a new brand campaign titled 'Don't Miss A Thing' to promote its summer sports coverage. The campaign is headlined by major sporting events, including The Ashes series and the Big Bash League (BBL) .

The campaign underscores the breadth of sports available on Kayo Sports this summer, featuring, as well as the Ashes and BBL, the Women's Big Bash League (WBBL), Formula 1, Supercars, Constellation Cup Netball, NFL, UFC, Golf, National Basketball League (NBL), and National Basketball Association (NBA).

The creative concept and production of the campaign were handled by Balboa, Foxtel Group's creative agency. Kayo Sports brand ambassador Adam Gilchrist and World Cup hero Travis Head are featured prominently, with Head leading the dedicated cricket creative.

The cricket television commercial (TVC) highlights exclusive series such as the Australia v India One Day International (ODI) and Twenty20 (T20) Series, Australia v New Zealand T20 Series, every ball of the BBL and WBBL, and The Men's Ashes, all available live and in 4K.

The campaign also includes a cast of cross-sport stars such as Alyssa Healy, Ebony Marinoff, Andrew Voss, Amy Parmenter, Sarah Hosking, Zach Merrett, Chris Goulding, Jahrome Hughes, Jimmy Crute, Josh King, Thomas Randle, and Leigh Montagna.

The new ad creative will be rolled out nationally from Sunday, October 12, across various platforms including television, online video, social media, out-of-home (OOH), print, radio, and cinema.

Dani Simpson, Kayo Group Managing Director, Marketing and Revenue said, "The upcoming summer of sport on Kayo SPORTS is truly unmissable. We also know the festive period is an extremely busy time for Aussies – balancing Christmas parties, travel, and family commitments. Our 'Don't Miss A Thing' campaign shows that fans don't have to choose between celebrating and catching the action. With Kayo SPORTS, every big sporting moment this summer will be in one place, ready to stream on your phone, tablet, or TV, meaning you won't miss a minute of the action."

Guy Sawrey-Cookson, Balboa Executive Creative Director commented, "With 'Don't Miss A Thing', we wanted to capture the scale and excitement of Kayo SPORTS summer offering – a season where fans genuinely risk missing out if they’re not watching. The creative brings together some of the country’s biggest athletes and Fox Sports talent in one dynamic campaign, showcasing not just cricket, but the incredible breadth of sport Kayo SPORTS with deliver this summer."

Sawrey-Cookson further added, "From Travis Head and Adam Gilchrist leading our cricket story, through to stars from the AFLW, NRL, Supercars, UFC and beyond – the campaign is designed to show that no matter what you’re into, Kayo SPORTS is the only place where you won’t miss a moment."