West HQ and Heartland Kia have introduced a new campaign titled 'Yours. Mine. Ours' to promote the opportunity to test drive Kia's latest EV5 SUV at West HQ in Western Sydney.

The initiative allows potential buyers to experience the vehicle without the need to visit a traditional dealership. It is specifically targeted at multigenerational families in Western Sydney, where data indicates that one in five households consists of three or more adult generations.

The partnership between West HQ and Heartland Kia aims to address the evolving needs of multigenerational families, many of whom depend on multiple vehicles. "West HQ was built to serve the whole community, regardless of age or stage of life. We’re not a one-dimensional venue, but a destination where families can gather, dine, be entertained and celebrate across generations," said West HQ CEO Richard Errington. "This partnership with Heartland Kia extends that philosophy by bringing convenient vehicle test drives directly to families where they’re already spending time together."

Heartland Kia CEO Rohan Meyer explained the convenience offered by the campaign: "During the next two months, families will no longer have to take a day out to visit dealership after dealership to find their new car. Instead, they can head to West HQ, take a test drive and experience the electric EV5, then have the option of exploring what West HQ has to offer."

The 'Yours. Mine. Ours.' campaign also includes a promotional element, offering a $120,000 family prize package. This package features two brand-new Kia vehicles, dining experiences, shows, and accommodation. Families can enter the promotion by spending $25 or more on food and beverages at any of West HQ's 10 restaurants and bars.

Weekly key draws are scheduled every Thursday and Friday throughout the promotional period, culminating in a grand prize draw on November 30. The holder of the successful key will win the prize pool valued at over $120,000. The remaining 23 key holders will receive a $500 cash consolation prize.