Cashrewards spends big on record, multi-million dollar in-house bid for holiday shoppers
“Our biggest ever campaign combines with a record media spend to maximise the most important quarter of the year at a time where pent- up demand is at an all-time high,” Cashrewards' Head of Brand, Matthew Poulier, said.
E-commerce platform Cashrewards says almost a third of 2020 spend from its members took place between October and December. It's spending millions in 2021 on a festive campaign to go even bigger.
What you need to know:
- Cashrewards has kicked off its biggest ever campaign, spending millions across BVOD, Out of Home, YouTube, social, digital display and advertorial.
- The Happy Dayz campaign was created and delivered, end-to-end, entirely in-house.
Cashrewards has launched its biggest ever campaign ahead of the festive shopping season, produced entirely by its in-house creative team.
The Happy Dayz campaign is looking to entice Australians to shop earlier than usual for the holidays due to stock shortages and shipping delays.
In 2020, almost a third of the platform’s member spend was recorded between October and December. Cashrewards says Happy Dayz, which references Black Friday, Cyber weekend, Christmas, Boxing Day and the New Year Sales, will be a “multi-million dollar” campaign across BVOD, YouTube, social, advertorial, digital display and out of home.
“Our biggest ever campaign combines with a record media spend to maximise the most important quarter of the year at a time where pent- up demand is at an all-time high,” Cashrewards' Head of Brand, Matthew Poulier, said.
The campaign includes content from video creators SketchShe, and brands involved include Myer, Big W, Catch, Booking.com, Expedia, Bonds and more.
