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News 10 Nov 2021 - 2 min read

RMIT Uni media goes to The Media Store after pitch

By Sam Buckingham-Jones - Senior Writer
RMIT marketer Chaminda Ranasinghe and TMS's Stephen Leeds

“RMIT is an ideal partner for our business and joins our growing cohort of performance driven clients," TMS CEO Stephen Leeds says.

RMIT University has named The Media Store as its media agency ahead of a push to lure international and domestic students back into the lecture room.

What you need to know:

  • RMIT University has appointed The Media Store as its media agency after a competitive pitch.
  • The agency will manage strategy, planning and buying, effective immediately.

Melbourne’s RMIT University has named The Media Store as its media agency after a competitive pitch.

The independent agency will, effective immediately, manage strategy, planning and buying for RMIT, and work on brand, acquisition and partnership strategies. RMIT is looking to grow both internationally and domestically and ranks in the top 100 globally for the employability of its graduates, according to the QS Graduate Employability Rankings. It placed more than 15,800 students in 2020.

The Media Store “clearly demonstrated an understanding of what it takes to reach the University’s diverse audiences”, RMIT’s Chief Experience Officer Chaminda Ranasinghe said.

The agency’s CEO, Stephen Leeds, said RMIT was an ideal partner that joined a growing cohort of performance-driven clients.

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