Creative agency Emotive last week hosted to launch of 'Deep Rising', a global impact campaign aimed at protecting the deep ocean and halting deep-sea mining.

The event was attended by 200 VIPs, media representatives, and special guests, and featured a panel discussion on the dangers of deep-sea mining.

The campaign, inspired by the award-winning documentary 'Deep Rising', empowers individuals to take action in safeguarding the deep seabed through a blockchain-powered platform. Participants can engage by claiming a personalised Birthright Certificate, each linked to their own unique set of GPS coordinates mapped across the seabed at risk. These certificates are available in over 90 languages, ensuring inclusivity and accessibility.

President Surangel Whipps Jr. of Palau delivered a video message to guests at the event, urging immediate action on the protection of the deep seabed. Since its global launch, the campaign has gained traction, with thousands of people reclaiming the deep seabed on behalf of humanity and future generations at deeprising.com.

The media industry has rallied to support the cause, with over $2M already committed by partners such as Nine, ARN, JCDecaux, and Mamamia, and an additional $1M of support committed in the last 20 days.

Emotive, as the lead creative agency, has driven the strategy, crafted campaign assets, designed the campaign hub, deeprising.com, and secured global media partners on a pro-bono basis.

Chief Marketing Officer at Nine, Liana Dubois, said: "We're proud to support bringing awareness to Deep Rising — a compelling campaign that not only captivates with its stunning storytelling but also underscores the urgent need for environmental stewardship. Our aim is to spark conversations, challenge perspectives, inform and entertain audiences, aligning with our purpose in shaping culture. Deep Rising uses the influence of creative storytelling to spark conversation on a critical human necessity."

Chief Strategy and Connections Officer at ARN, Lauren Joyce, said: "One of our core values at ARN is ‘make a difference’ and joining this campaign allows us to do just that. We’re proud to play a small part in generating support for the ocean that is integral to the wellbeing of so many of our people and our audiences."

CEO at Mamamia, Natalie Harvey, said: "Mamamia's purpose is to make the world a better place for women and girls and of course that includes the beautiful Pacific Ocean. Australians have a deep love of the Pacific so we wanted to help the campaign by creating awareness and driving action with our very passionate and engaged audience."

Managing Partner and Chief Strategy Officer at Emotive, Michael Hogg, said: "Emotive’s purpose is to create ideas that change the way people feel and we need to change how people feel about deep sea mining if we’re going to prevent the biggest mining site on earth being created under the Pacific Ocean, and an ecological catastrophe that won’t just impact us, but future generations."

CEO of Emotive, Simon Joyce, said: "This is an epic and unforgettable campaign. It’s been a privilege for Emotive to join forces with Deep Rising and use the power of creativity for good on a global scale, as we seek to safeguard the ocean. A heartfelt thanks to our incredible media partners for their support. However, the journey is far from complete. We call upon the marketing industry to continue this vital support by donating media resources, ensuring we can halt this ecological disaster before it starts."