Cartology is set to expand its retail video network significantly by introducing new screens at Woolworths Supermarkets, including 4,000 weigh scale screens in the Deli and Seafood service areas and more than 10,000 assisted checkout screens.

The expansion is part of Cartology's broader strategy to enhance its existing network, which already comprises over 5,300 screens across Retail Out of Home, Woolworths Supermarkets, BIG W, and Metro Supermarkets. The new screens are expected to go live in the coming months.

Cartology's off-network offerings include platforms such as YouTube, Meta (Facebook and Instagram), and digital display. The company is also active with BVOD, with further announcements anticipated. Cartology's initiatives align with the shopping habits of Woolworths customers, where 32% are omnichannel, and over 80% of sales occur through physical stores, including Woolworths and BIG W.

Digital engagement has seen a notable rise, with digital visits surpassing store visits. Tools designed to enhance the shopping experience for connected customers have contributed to this trend. In the first quarter of the financial year 2025, average weekly usage of food and everyday digital platforms increased by 19% year-on-year. Additionally, weekly active users on the Woolworths app rose by 27% in the same period compared to the previous year.

Cartology has also launched in-aisle brand video initiatives, featuring shoppable tiles within contextually relevant product feeds. This approach was part of Beiersdorf Nivea's digital strategy, which earned a Campaign of the Year award. The Health, Beauty, and Baby in-aisle screen network was launched last year, further expanding Cartology's reach.

Cartology’s General Manager of Product, Steve Geelan, said: "In-store continues to play a critical role in our customers' shopping journey. Having built a connected omnichannel ecosystem, we continue to look for strategic opportunities for brands and partners to connect to customers and enhance their shopping experience.

"Through the growth and digitisation of our in-store screen network, brands have a creative canvas to reach and influence customers through branded video content that can inspire meal time planning at the deli and seafood counters, or influence and leave a lasting impact at the checkout."