BingX and Chelsea FC have launched a new creative platform titled 'Trained on Greatness' to promote their partnership and the club's 2025/26 Training Kit. The campaign, developed by AKQA Australia, aims to position BingX as a forward-thinking innovator in the digital space.

The 'Trained on Greatness' campaign draws parallels between the discipline required in elite sports and the precision of AI-powered trading. It features the tagline 'Get In', which invites fans to engage with the world of cryptocurrency. As part of the campaign, the Chelsea FC 2025/26 training kit prominently displays BingX branding.

The launch of the campaign coincides with the introduction of BingX AI, an artificial intelligence integration designed to provide a more intuitive trading experience for users. The campaign includes a film produced by Chelsea Studios, which will be distributed globally across various media channels.

AKQA, a design and innovation company, employs over 5,500 professionals across 30 countries. Justine Leong, General Manager at AKQA, commented on the partnership, stating, "There’s a certain ambition and energy we look for in our partnerships and BingX absolutely hits that sweet spot. Working at the cutting edge of digital innovation and creativity is what excites us most, and this platform truly shows how a bold idea can come to life across mediums, technologies and cultures."

Tara McKenty, Chief Creative Officer ANZ at AKQA, elaborated on the campaign's concept, saying, "This campaign celebrates the synergy between elite performance in sport and trading. The creative journey began by asking: what do Chelsea FC players and BingX traders have in common? The answer was a shared obsession with greatness, honed through discipline, precision, and preparation. That insight guided everything – from the visual identity to the storytelling in the campaign film."

Pablo Monti, Brand Director at BingX, highlighted the strategic collaboration with AKQA, stating, "We selected AKQA for their exceptional strategic insight and disciplined creative process, which helped transform our vision into a bold, cohesive campaign. This campaign demonstrates our commitment to innovation, trust, and performance, whether on the pitch or in the markets. We're empowering our users with smarter tools and deeper confidence, and we’re proud to bring that message to life with Chelsea FC."