The Guardian has unveiled a new global programmatic advertising team, which will operate across the UK, US, and Australian markets. This initiative is part of the Guardian's strategy to bolster its global and digital presence.

Dave Strauss, vice president of revenue operations and strategy for the Guardian US, will lead the newly formed global team. Duane Thompson, head of digital optimisation in the UK, and Tara Peck, programmatic account director in Australia, will report directly to Strauss. The team aims to unify global resources and expertise, facilitating more direct relationships and better control over digital inventory on an international scale.

The operation will be overseen by Imogen Fox, global chief advertising officer for Guardian Media Group. Fox said, "We’re excited to take this next step in leveraging the Guardian’s global scale and position as one of the biggest sources of inventory on the open web. Streamlining our programmatic operations will help unlock greater value for a growing group of our customers that require this expertise. This change reinforces our commitment to growing our offering and building a truly global, digital advertising business."

Strauss expressed his enthusiasm for leading the new team, saying, "I’m honoured to lead this newly unified team at such a pivotal time in the digital advertising landscape. Having a more streamlined and strategic approach globally will benefit both our clients and readers worldwide. I’m excited to build on our strong foundations and drive continued growth in alignment with the Guardian’s mission and values."

Rebecca Costello, managing director of the Guardian in Australia, commented on the significance of the new team, stating, "Bringing our programmatic expertise together under one global team is an exciting evolution for the Guardian. It ensures our partners benefit from world-class insight, innovation and consistency, while continuing to deliver the premium, trusted environment they expect from us locally. This global alignment puts us in an even stronger position to grow sustainably and serve both our audiences and advertisers more effectively."