Scope3 has introduced Brand Stories, an AI-driven solution designed to help brands connect with audiences by aligning with their personal narratives. This agentic advertising tool is intended to enhance brand safety and suitability by leveraging large language models (LLMs) to identify content that aligns with audience values and motivations.

Butler/Till is the first agency to implement agentic advertising using Scope3's Brand Standards. The agency has reported a 7% increase in brand suitability scores in a campaign for a pharmaceutical client. The campaign also experienced a reduction in ad fraud and brand safety violations, with a notable decrease in language-related incidents, indicating improved contextual alignment.

Nick Morticelli, Biddable Media Supervisor at Butler/Till, stated, "Brand Standards surpassed our expectations, opening up new opportunities for our clients. We're now empowered to make brand-specific decisions that both protect brand integrity and maximise reach. As technology continues to evolve, Butler/Till is proud to lead the way in advancing Brand Safety."

Omnicom Media Group (OMG) has become the first agency partner for Scope3's Brand Stories. The partnership aims to bridge cultural insights with media activation, as highlighted by Alex Siddall, Chief Strategy Officer at OMG. Siddall remarked, "This partnership with Scope3 will help us bridge the gap between cultural insights and media activation. With Q, we already have incredible cultural intelligence on emerging subcultures and micro-communities, but Brand Stories gives us the mechanics to curate inventory at the speed of culture itself – finding exactly where these conversations are happening and activating against them."

Scope3's Brand Standards have allowed for greater access to brand-aligned inventory, enhancing campaign efficiency and impact. The campaign maintained quality, scale, and efficiency with consistent viewable rates and slightly reduced CPMs.

Brian O’Kelley, CEO and Co-Founder of Scope3, explained the significance of Brand Stories, stating, "Brand Stories changes the equation of targeting -- instead of forcing marketers to translate their brand narrative into hundreds of checkboxes and taxonomies, the prompt, or story, itself becomes the targeting." O’Kelley further commented on the partnership with OMG, saying, "Omnicom gets what we're building here. They already have incredible cultural intelligence through Q about emerging communities and micro-trends, and Brand Stories finally gives them the infrastructure to activate those insights effectively."

The company says Brand Stories enables marketers to create bespoke targeting segments quickly and efficiently. By eliminating the need for a translation layer in targeting, the solution allows for a direct connection with audiences, according to O’Kelley. Scope3's agentic media platform aims to drive safe and sustainable growth by leveraging AI-powered decisioning.