Hero has hired former Jack Morton Worldwide growth chief Souad Saied to run its Sydney office.

“Creativity is critical to progress and innovation, and so I couldn’t be more excited to be part of a business that puts this at the forefront of how it works and what it delivers for its clients,” said Saied. 

“With a knack for exceeding demanding targets and her dedication to nurturing emerging talent, Souad is a huge win for Hero’s clients and our growing Sydney team,” said Chief Operating Officer, James Greet. 

Recent high-profile new business wins for the network founded by Ben Lilley include Circles.Life, Henkel, Toyota, Microsoft, Maybelline New York, Calbee Australia and v2food.

Other clients include Bakers Delight, Coca Cola, Dulux, Maybelline, Menulog, Metro Trains, Topo Chico, Toyota, v2 food and the Victorian and Queensland Police.