Brand advertising optimisation vendor, LoopMe has acquired mobile advertising and monetisation platform Chartboost for an undisclosed sum. The platform was previously owned by Zynga, a wholly-owned publishing label of Take-Two Interactive Software.

Chartboost is a pioneering mobile programmatic advertising and monetisation platform that connects app developers with marketers through immersive ad experiences. It also operates a mediation business that brings transparency, control, and results to gaming publishers. The acquisition expands LoopMe's presence in the mobile app ecosystem, growing its Software Development Kit (SDK) network and strengthening its AI technology platform.

"We see mobile in-app and CTV as the future of brand advertising, and the acquisition of Chartboost brings us closer to making this vision a reality, bringing us closer to app publishers," said Stephen Upstone, CEO & Founder of LoopMe. "Chartboost provides LoopMe with an exceptional team of mobile app experts, cutting-edge technology, and an extensive publisher network-all of which will significantly enhance our offering. I'm excited to see the impact this combination will have on results for LoopMe's brand clients and Chartboost's app publishers."

Frank Gibeau, President at Zynga, commented on the transaction, "We are proud of the work that we did with Chartboost during their time as part of our organisation, and are grateful to the contributions that they made to our business. We are confident that they will have a great new home and partner in LoopMe, and look forward to continuing our relationship in the coming years."

LoopMe cited a fully organic 40% compound annual growth rate (CAGR) on Gross Revenue for the period FY 2018-2023. The company is accelerating its growth through mergers and acquisitions, with this latest acquisition reinforcing its position as a leading AI-powered brand advertising and performance platform.

Jeff Carlson, Head of Product at Chartboost, also expressed his enthusiasm for the acquisition. "LoopMe has a strong heritage in the mobile app ecosystem, and we're thrilled to join a company so aligned with our mission. Mobile developers are at the heart of what we do, and by joining the LoopMe family, we can continue supporting this rapidly evolving industry. By providing brands with access to premium publishers and by bringing unique brand advertising demand to app developers, LoopMe's AI and measurement optimisation drive best in class results."

Founded in 2012, LoopMe is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Dnipro, Krakow, and Hong Kong.