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News 12 Mar 2020 - 1 min read

Think small: CHE Proximity launches first campaign for Samsung

By Press release - Samsung

Samsung Electronics Australia has revealed its first work since appointing CHE Proximity across media, creative, digital and UX

The 'Microcodes' campaign coincides with the sale of the new Galaxy S20 range.

In a nation-wide treasure hunt, Microcodes is offering up hundreds of thousands of dollars’ worth of Galaxy S20 Ultra smartphones via codes embedded within Galaxy S20 advertisements. Codes are the word ‘phone’ spelt in a variety of ways and can be found in advertisements within Samsung Experience stores and kiosks, Facebook, Instagram, online banners, in cinema spots and selected out of home spots from today until codes last.

The trick? The codes are small, very small. Consumers will need the support of their smartphone camera zoom to find them highlighting the 100x Space Zoom, a hero feature within the Galaxy S20 Ultra.

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