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MARKET VOICE - QMS MEDIA

‘Feisty' Anne Parsons on Harold Mitchell and why Out of Home can’t repeat TV’s mistakes

Anne Parsons was the only rival of media agency baron Harold Mitchell who publicly took him on when he reigned supreme. Now living in Paris, Parsons, who just exited the board of the now Quadrant private equity-owned QMS Media, explains why Out Of Home can’t and won’t repeat TV broadcaster apathy  – and more. 

podcastone
Apple Podcast
12 March 2020 25 min listen

Meet Your Host

By Paul McIntyre

Executive Editor

Paul McIntyre is a 25-year business journalist and Executive Editor of Mi3, a weekly intelligence briefing backed by the Media I group for the tech, media, marketing and agency sectors.

Mi3 was launched in April 2019 to distil and advance intelligent cross-sector conversations on global and local industry trends and developments that matter. 

Paul is also a contributing editor for The Australian Financial Review. He has covered media, tech, marketing and advertising for mastheads including Media in The Australian, The Sydney Morning Herald, The Age, The New Zealand Herald and Advertising Age (US).