Indie agency This is Flow adds 1800-GOT-JUNK? to growing client roster
Indie agency This is Flow has continued its successful run of client wins in 2021, adding international removal service 1800-GOT-JUNK? to its portfolio. After securing six new business wins last year, This is Flow will handle all media buying and planning for the brand in Australia.
What you need to know:
- Indie full service agency This is Flow has won the local media buying and planning duties for international removalist business 1800-GOT-JUNK?.
- The addition of the new client continues the agency's success from 2020, after it added six new clients to its growing portfolio.
Independent full-service agency This is Flow has won the local media buying and planning duties for international removalist business 1800-GOT-JUNK?.
Operating in the US, Canada and Australia, the company has grown to 158 locations across three countries and is now one of the world’s largest full-service junk removal businesses.
Following collaboration with US holding group MDC Partners, which owns Assembly, Gale Agency and local creative agency 72andSunny, This is Flow was invited to present to the 1800-GOT-JUNK? The company operates the business from Canada and works alongside local Australian state franchise partners.
The 1800-GOT-JUNK? account includes the planning and buying of media for each franchise partner across Sydney, Melbourne, Brisbane, Gold Coast and Perth, which had previously bought media directly.
“We’re focused on growing the 1800-GOT-JUNK?® business in the Australian market and we're seeing great momentum so This is Flow has come on at a perfect time," Renée Janzen, Marketing Director for 1800-GOT-JUNK? said.
Specsavers head of market and planning, Shaun Briggs, needed a big brand hit to kick-start life after Covid. MAFS was hardly love at first sight. But it quickly grew – literally – as the brand, its agency AJF Partnership, and Nine’s Powered creative unit delivered a bespoke integration within weeks. For Briggs, “it’s been an eye opener”.