'Underlying arrogance': media buyers frustrated with Facebook, Google
Media buyers say they're becoming increasingly frustrated with ad reps from Google and Facebook, as Twitter and Snap become more proactive in market (Digiday).
- Facebook and Google have a reputation for being slow to respond and when they do, the advice is often worthless
- Buyers say it hasn't affected where they spend yet but it's made their jobs more difficult
- Buyers say their relationships with Facebook and Google have become worse, especially when compared to improvements from Twitter and Snap
- "Unfortunately, we're stuck with [Facebook]. The ads do still perform well, but that's down to the experience of my team and their ability to take insights from testing rather than Facebook trying to upskill their customers," says marketing strategist Lauren Fabianski.