Vegemite sees cricket rivalry as a marketing opportunity
Vegemite took out full-page ads in British newspapers to celebrate the Australian win in the first test of the Ashes.
- The advertisement is in response to Marmite’s publicity stunt of handing out jars at the Ashes to prove it tastes better.
- Marmite, owned by Unilever, has been using the Marmite-Vegemite rivalry across social media as part of its Ashes PR campaign
- The full-page ad appeared in UK tabloid The Mirror.