Viacom-CBS merger close, ad sales up for Ten's owner
- Advertiser interest in advanced TV advertising products, which include audience targeting and data-driven ad placement, was helping with ad growth
- Viacom's ad revenues rose 6 per cent in the third quarter
- Group revenues for the third quarter rose 4 per cent to $3.6bn, over the same period last year
- The results come as Viacom is in ongoing talks to merge with CBS Corp.
- A deal could be sealed within days