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Intelligence Briefs

Viacom-CBS merger close, ad sales up for Ten's owner

Paul McIntyre
Executive Editor

12 August 2019 2min read

Viacom, owner of Nickelodeon, MTV and Paramount Pictures,  saw ad sales increase for its cable networks for the first time in five years, says Variety


Key points

  • Advertiser interest in advanced TV advertising products, which include audience targeting and data-driven ad placement, was helping with ad growth
  • Viacom's ad revenues rose 6 per cent in the third quarter
  • Group revenues for the third quarter rose 4 per cent to $3.6bn, over the same period last year 
  • The results come as Viacom is in ongoing talks to merge with CBS Corp. 
  • A deal could be sealed within days


My Takeout

Network Ten will be subject to plenty of market conjecture when the Viacom-CBS merger is done - and it is close, by all accounts. A Viacom-dominated merged entity will most certainly bring a different dynamic to Ten's operations - given it was CBS which did the deal. The timing for Ten management is probably a little better than even four weeks ago given the strong performance of recent shows like The Bachelor. But with a new set of American masters, there will be a new set of challenges around structure, reporting lines and performance.   
Market Voice

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It’s weird: streaming services are boosting demand for cinema’s big screens

Subscription video services are capturing more consumer attention and revenue, putting ad-funded TV networks under pressure.

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Guy Burbidge, Managing Director

Val Morgan Cinema

16 August 2019 3min read

Why media company activism is risky but crucial in driving culture change for Australian women

Bauer CEO Brendon Hill says the activist agenda Bauer is taking on for women - from the "Tampon Tax" to "Financially Fit Females" and "Financial Elder Abuse" initiatives - is galvinising the company and proving a powerful force for driving change for women.  

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Brendon Hill

CEO - Bauer Media