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Intelligence Briefs

Viacom-CBS merger close, ad sales up for Ten's owner

Paul McIntyre
Executive Editor

12 August 2019 2min read

Viacom, owner of Nickelodeon, MTV and Paramount Pictures,  saw ad sales increase for its cable networks for the first time in five years, says Variety

 

Key points

  • Advertiser interest in advanced TV advertising products, which include audience targeting and data-driven ad placement, was helping with ad growth
  • Viacom's ad revenues rose 6 per cent in the third quarter
  • Group revenues for the third quarter rose 4 per cent to $3.6bn, over the same period last year 
  • The results come as Viacom is in ongoing talks to merge with CBS Corp. 
  • A deal could be sealed within days

 

My Takeout

Network Ten will be subject to plenty of market conjecture when the Viacom-CBS merger is done - and it is close, by all accounts. A Viacom-dominated merged entity will most certainly bring a different dynamic to Ten's operations - given it was CBS which did the deal. The timing for Ten management is probably a little better than even four weeks ago given the strong performance of recent shows like The Bachelor. But with a new set of American masters, there will be a new set of challenges around structure, reporting lines and performance.   
Market Voice

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

Lee Owens

Head of Brand Strategy, Twitter Australia

Twitter Best Of 2019

8 December 2019 2min read

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

By Lee Owens - Head of Brand Strategy, Twitter Australia