The South Australian Tourism Commission and EMG/Gravity Media have joined forces to deliver global television coverage of the 2025 Santos Tour Down Under. EMG/Gravity Media Australia is tasked with creating and delivering the Australian and international all-screen coverage of the event.

The Santos Tour Down Under is the first stop for the world’s top male and female cycling teams and riders racing in 2025. The event is the opening event of the UCI World Tour, which also includes the Tour de France, Giro d'Italia, and Vuelta a Espana.

The Santos Tour Down Under is owned by the South Australian Tourism Commission, on behalf of the South Australian Government, with EMG/Gravity Media Australia appointed as the “host” broadcast company. This year marks EMG/Gravity Media Australia’s fifth year as broadcast and production partner for the event. EMG/Gravity Media’s technology, logistics and production undertaking includes state-of-the-art high definition outside broadcast trucks and satellite units, more than 25 cameras, including on-board “chase” motorcycles and coverage from the air with a helicopter camera and drone, and a crew of 120.

Event Director of the Santos Tour Down Under, Hitaf Rasheed, said, "We saw a record broadcast audience last year, up 11 per cent on previous years, proving there is an appetite for elite road race cycling in the country. Bolstered by a strong commentary line up, a fantastic production team in EMG / Gravity Media and broadcast partner in the Seven Network, we are excited to attract more fans to our great race this summer through a high-quality broadcast that will showcase the best that South Australia has to offer."

EMG/Gravity Media Australia has also been appointed as the television production company for the event, creating, producing, and delivering the complete television production of the Santos Tour Down Under for the world, including 45 hours of live coverage and a daily highlights programme for Australian and international audiences.

"It’s a pleasure for EMG / Gravity Media to be host broadcaster of the Santos Tour Down Under in its 25th year. The now five year partnership with the South Australian Tourism Commission is a very satisfying and collaborative effort to bring the World’s first UCI Tour of the year to television, showcasing Adelaide and this blockbuster international event to Australia and the world," said Mike Purcell, Head of Production, EMG / Gravity Media Australia.

EMG and Gravity Media joined forces and expertise at the beginning of 2024, forming a partnership in the world of global production and content, media services and facilities. The group is behind many of the world’s most-watched sports events, such as UEFA EUROs, Olympic Games, Formula E, the Open Championship, Australian and US Open and Tour de France.