CulturalPulse has been awarded the Multicultural NSW's 2025 Marketing Campaign of the Year for its FIFA Women's World Cup Multicultural Fan Engagement Program. The accolade was presented at the Premier's Harmony Dinner on March 12, 2025, held at the International Convention Centre in Darling Harbour.

The campaign, which engaged over 18.2 million people, was noted for its extensive reach and impact. It hosted more than 40 cultural events, drawing in over 400,000 fans. These events were part of a broader strategy to deliver multilingual, community-led activations. As a result, there was a reported 23% increase in junior girls' football registrations in New South Wales.

CulturalPulse's network, comprising over 5,000 Culturally and Linguistically Diverse (CALD) cultural ambassadors, played a significant role in the campaign's success. The agency engaged communities in 24 languages, generating over 21 million digital impressions.

The FIFA Women's World Cup 2023, which served as the backdrop for the campaign, achieved a record-breaking total attendance of 1.97 million, making it the most-watched women's sporting event in history. CulturalPulse collaborated with FIFA to implement group ticketing, culturally tailored messaging, and multilingual digital campaigns.

CEO of CulturalPulse, Reg Raghavan, said: "For the FIFA Women’s World Cup, our vision was clear: to honour, engage, and mobilise Australia’s multicultural communities through sport." He further stated, "We worked tirelessly to ensure that every fan, no matter their background or language, felt connected to the tournament and could celebrate their homegrown female heroes. This award is a testament to the power of cultural inclusion in sports marketing.

"Our goal wasn’t just to fill stadiums—it was to build a lasting legacy of inclusion and participation in women’s sport." He added, "By integrating cultural data, storytelling, and grassroots engagement, we’ve set a new benchmark for multicultural marketing."